Personalized Display Marketing
360 Display follows each AutoTarget across more than two million potential websites, even if that person has never visited your dealership's website. 360 Display then combines your dealership's offers and real-time inventory to create customized display ads for each AutoTarget based on their specific vehicle interests.
Intelligent Display Ads: 360's display technology automatically generates thousands of display ad variations based on your inventory feed and custom offers. The system automatically updates each display ad in near real time as you update your merchandising details, like pricing, features, etc. in your inventory management systems.
Intelligent Optimization: 360's display technology self-optimizes each campaign using the dealership's sales data and campaign attribution results to continue to enhance the performance of each campaign. This intelligent optimization was the driving force for combining 360's marketing automation and attribution technology into one seamless platform!
AUTOTARGETing REDEFINES THE SALES FUNNEL
AUTOTARGETed LEADS ARE MORE EFFECTIVE AND EFFICIENT!
AutoTargeting
Ads are delivered to users based on their AutoTarget™ score.
Demographic
Ads are displayed to users searching for products and services in your area.
Behavioral
Ads are delivered to users based on their online behaviors and patterns.
Contextual
Ads are shown to shoppers reading about your products or services online.
Retargeting
Ads are displayed to users who have visited your website before.
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Be there for every Customer eXperience Moment
Eventually the new car smell will wear off and your shoppers are left with their experience - both good and bad. A good experience creates loyal customers, and being there for every step of the car buying experience through enriched, tailored moments has never been more important. The 360CXM™ provides your sales team the exact data it needs to create fully custom experiences for its conquest and retention prospects and build better relationships.
Learn more about our new 360CXM from our specialists.
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