Not All Search Platforms
Are Created Equal
“360 Search utilizes custom bid strategies based on each Autotarget’s likelihood to buy in tandem with your dealership’s offers and real-time inventory to create countless text ads and keyword variations to serve the perfect text ad for every micro moment.
360 Search combines our proprietary software that automates hours and hours of manual work with our team of automotive search experts, resulting in a complete solution for your dealership without being cookie-cutter.
AutoTarget Intelligent Bidding
360’s search technology bids higher on AutoTargets that we know are in the market to buy a vehicle. This allows us to take each dealership’s budget to double down on the car shoppers that matter most.
Intelligent Keywords + Intelligent Ads
360’s search technology intelligently generates thousands of keywords and negative keywords based on your inventory feed. The system automatically updates each ad group in near real time as you update your merchandising details, like pricing, in your inventory management system. This results in highly relevant keyword strings based on each shopper’s search query and ultra-powerful ads to drive them to your site.
Intelligent Optimization
360’s search technology optimizes each campaign using dealership sales data and campaign results to continue to enhance the performance of each campaign. This intelligent optimization was the driving force for combining 360’s marketing automation and attribution technology into one seamless platform.
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Be there for every Customer eXperience Moment
Eventually the new car smell will wear off and your shoppers are left with their experience - both good and bad. A good experience creates loyal customers, and being there for every step of the car buying experience through enriched, tailored moments has never been more important. The 360CXM™ provides your sales team the exact data it needs to create fully custom experiences for its conquest and retention prospects and build better relationships.
Learn more about our new 360CXM from our specialists.
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