360 Social identifies each AutoTarget on Facebook and Instagram. Once these AutoTargets are identified, 360 Social combines dealership offers and real-time inventory to create hundreds of social ad variations to create the perfect ad for each AutoTarget based on their specific vehicle interests.
360 Social combines inventory-driven programmatic ads with retargeting capabilities to create a powerhouse advertising technology that display right in your target's Facebook newsfeed or ad network. Modern social media platforms are among the most powerful ad platforms on the planet. This is largely due to the fact that these platforms own so much consumer data from people sharing their lives online.
360’s social media technology identifies each AutoTarget across Facebook and Instagram, which allows the dealership to get the most relevant message to each car buyer. 360’s AutoTargeting technology cuts down on the wasted ad spend that standard social media campaigns experience from broader targeting tactics.
Intelligent Social Media Ads
360’s social media technology automatically generates thousands of social media ad variations based on your inventory feed and custom offers. The system automatically updates each social media ad in near real time as you update your merchandising details, like pricing, features, etc. in your inventory management systems.
360’s social media technology self-optimizes each campaign using the dealership’s sales data and campaign attribution results to continue to enhance the performance of each campaign. This intelligent optimization was the driving force for combining 360’s marketing automation and attribution technology into one seamless platform!
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