AutoMarketing™

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360° Automation™ allows dealers to maximize results and minimize spending by targeting the right car buyers at exactly the right time. 360 Automation™ identifies each AutoTarget™ on all the major digital media platforms and creates customized campaigns with each car buyer's specific vehicle interests on search, social, display, video, and email platforms.

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360 Automation™ provides a suite of ad products that use intelligent automation to pair live inventory with in-market buyer data to effectively convert more buyers!

  • Higher Conversion Rates
  • 70% Less Wasted Ad Dollars Spent
  • Higher Quality Scores = Lower CPCs (Cost per Click)

From small dealerships to large dealer groups, 360 Auto can be customized and scaled to meet your dealership’s needs.

360° AUTOMATION FEATURES

Search

The 360 Search increases bid strategies based on each AutoTarget™'s likelihood to buy, then dynamically combines the dealership's offers and real-time inventory to create thousands of text ads and keyword variations to produce the perfect text ad for every micro moment.

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Our 360 Social identifies each AutoTarget™ on Facebook and Instagram, then dynamically combines the dealership's offers and real-time inventory to create hundreds of social ad variations to create the perfect ad for each AutoTarget™ based on their specific vehicle interests.

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Display

Our 360 Display follows each 360Target™ across more than two million potential websites, even if they never visited the dealership's website, and then dynamically combines the dealership's offers and real-time inventory to create customized display ads for each AutoTarget™ based on their specific vehicle interests.

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Our 360 Email deploys highly customized email messages that dynamically combine each AutoTarget™'s vehicle interests with the dealership's offers and real-time inventory to create the perfect message to influence each AutoTarget™ to buy at that dealership.

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Video

Our 360 Video identifies each AutoTarget™ on YouTube and other websites with embedded videos, and then dynamically shows the dealership's brand and promotional video messages to each AutoTarget™ while they are in the vehicle decision making process.

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Direct

Our 360 Direct deploys highly customized direct mail messages that dynamically combine each AutoTarget™'s interests with the business' offers and inventory to create the perfect message to influence each AutoTarget™ to buy at that business.

EXPLORE

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Be there for every Customer eXperience Moment

Eventually the new car smell will wear off and your shoppers are left with their experience - both good and bad. A good experience creates loyal customers, and being there for every step of the car buying experience through enriched, tailored moments has never been more important. The 360CXM™ provides your sales team the exact data it needs to create fully custom experiences for its conquest and retention prospects and build better relationships.

Learn more about our new 360CXM from our specialists.

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