THE MOST ACCURATE PREDICTOR OF BUYER INTENT AND ENGAGEMENT
In addition to using a traditional in-market score based on previous purchase history, our proprietary scoring system uses modifiers that include, but are not limited to:
The AutoTarget Score™ is the most important component of the 360º Auto Marketing Automation. This score is the most accurate predictor of automobile buyer intent and engagement in the market today. 360º's AutoTarget™ technology allows dealerships to know who is going to buy vehicles in their area before they start the buying process.
AutoTarget™ scoring is the first prospect scoring system that individualizes the scoring of the prospect for individual dealerships. By using our intelligent data sourcing, we are able to resolve consumer identity, use behavioral data, determine basic in-market windows, and use our proprietary AutoTarget™ modifiers to score prospects' propensity to buy from individual dealerships.
Your GPS for Finding Auto Intenders Before Your Competitors Find Them!
Target high-propensity automotive shoppers...
through our elite in-market predictive indicators (non-browser) built through known historical purchase data and several key online and offline behavioral indicators.
Append the identity of inbound leads and DMS Records...
including all known identity, demographic and vehicle ownership information from a single inbound identifier (such as phone, email, name or address).
Potential from our Premium Data Partners
across our identity graph of over 255,000,000 individuals
Over 200 high confidence public and proprietary sources including:
Real Estate Deeds & Property Data
Vehicle Sales & Service Information
Surveys & Interest
Length of residence
Number of vehicles per HH
First seen date
Last seen date
Vehicle class code
(crossover, SUV, full size, mid-size, small)
(gas, flex, hybrid)
(antique, high end import)
(sport, pickup, utility, sedan)
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