Meet the car buyers in your neighborhood.
Your GPS for Finiding Auto Intenders Before Your Competitors Find Them!
Conquest
Car Buyers
In-Market, Existing
Customers
High-Propensity Inbound
Leads
AutoTargets™ are auto intenders in and around your dealership you may not have been able to previously reach. AutoTargets™ are great conquest opportunities for your dealership. AutoTargets™ may also been customers you have previously served or they can be inbound leads found through your marketing efforts that we score based through our proprietary AutoTargeting System.
profile
in-market score
On a scale of 0-100, this score rates the likelihood that a
given person will buy these products in the next 90 days.
OVER 200 HIGH-CONFIDENCE, PUBLIC AND PROPRIETARY SOURCES INCLUDING:
- Real Estate Deeds & Property Data
- Point-of-Sale/Purchasing Transactions
- Vehicle Sales & Service Information
- Surveys & Interest
score
One Score to rule them all.
Don’t just find out if they will buy a vehicle that you sell, find out if they will buy it from you!
The AutoTarget Score™ is the most important component of the 360 Auto Marketing Automation. This score is the most accurate predictor of automobile buyer intent and engagement in the market today. 360's AutoTarget™ technology allows dealerships to know who is going to buy vehicles in their area before they start the buying process.
AutoTarget™ scoring is the first prospect scoring system that individualizes the scoring of the prospect for individual dealerships. By using our intelligent data sourcing, we are able to resolve consumer identity, use behavioral data, determine basic in-market windows, and use our proprietary AutoTarget™ modifiers to score prospects' propensity to buy from individual dealerships.
Our proprietary scoring system uses previous purchase history as well as
modifiers that include, but are not limited to:
Be there for every Customer eXperience Moment
Eventually the new car smell will wear off and your shoppers are left with their experience - both good and bad. A good experience creates loyal customers, and being there for every step of the car buying experience through enriched, tailored moments has never been more important. The 360CXM™ provides your sales team the exact data it needs to create fully custom experiences for its conquest and retention prospects and build better relationships.
Learn more about our new 360CXM from our specialists.
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