The AutoTarget™ Score is the most important component of the 360° Auto Marketing Automation. This score is the most accurate predictor of automobile buyer intent and engagement in the market today. 360°'s AutoTarget™ technology allows dealerships to know who is going to buy vehicles in their area before they start the buying process.

AutoTarget™ scoring is the first prospect scoring system that individualizes the scoring of the prospect for individual dealerships. By using our intelligent data sourcing, we are able to resolve consumer identity, use behavioral data, determine basic in-market windows, and use our proprietary AutoTarget™ modifiers to score prospects' propensity to buy from individual dealerships.

In addition to using a traditional in-market score based on previous purchase history, our proprietary scoring system uses modifiers that include, but are not limited to:

Your GPS for Finding Auto Intenders Before Your Competitors Find Them!

Target high-propensity automotive shoppers...

through our elite in-market predictive indicators (non-browser) built through known historical purchase data and several key online and offline behavioral indicators.

Append the identity of inbound leads and DMS Records...

including all known identity, demographic and vehicle ownership information from a single inbound identifier (such as phone, email, name or address).

Potential from our Premium Data Partners

across our identity graph of over 255,000,000 individuals

Over 200 high confidence public and proprietary sources including:

  • Real estate deed and property data
  • Point-of-sale/purchasing transactions
  • Vehicle sales and service information
  • Surveys and interest

Consumer Attributes

  • Gender
  • Household income
  • Children
  • Homeownership
  • Home value
  • Length of residence
  • Number of vehicles per HH

Vehicle Identity

  • Auto make
  • Model
  • Year
  • VIN
  • First seen date
  • Last seen date

Vehicle Attributes

  • Vehicle class code
    (crossover, SUV, full size, mid-size, small)
  • Fuel code
    (gas, flex, hybrid)
  • Manufacturer code
    (antique, high end import)
  • Style
    (sport, pickup, utility, sedan)
  • Mileage

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Be there for every Customer eXperience Moment

Eventually the new car smell will wear off and your shoppers are left with their experience - both good and bad. A good experience creates loyal customers, and being there for every step of the car buying experience through enriched, tailored moments has never been more important. The 360CXM™ provides your sales team the exact data it needs to create fully custom experiences for its conquest and retention prospects and build better relationships.

Learn more about our new 360CXM from our specialists.

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