The AutoTarget™ Score is the most important component of the 360° Auto Marketing Automation. This score is the most accurate predictor of automobile buyer intent and engagement in the market today. 360°'s AutoTarget™ technology allows dealerships to know who is going to buy vehicles in their area before they start the buying process.
AutoTarget™ scoring is the first prospect scoring system that individualizes the scoring of the prospect for individual dealerships. By using our intelligent data sourcing, we are able to resolve consumer identity, use behavioral data, determine basic in-market windows, and use our proprietary AutoTarget™ modifiers to score prospects' propensity to buy from individual dealerships.
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